Automotive Advertising Agencies Must Promote Training To Help Them Sell More Cars And Services

To train – or not to train – is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale.  Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never ending supply of salespeople and service writers who earned a higher than average income for their efforts.  Today’s consolidating auto industry has changed the math for auto dealers who now have to deal with shrinking sales volumes, reduced profit margins and the resulting loss of a ready willing and able sales and service staff whose incomes have been reduced along with dealer profits. 

Automotive advertising agencies have always been tied to their auto dealer clients bottom line – whether they knew it or not – and today’s automotive advertising agencies are realizing that their areas of responsibility do not stop at the front door of the auto dealership.  Automotive advertising plans geared for the Internet using digital marketing platforms coupled with internal sales and service processes powered by integrated technologies provide efficiencies that allow auto dealerships to operate with reduced budgets and support staff in sales and service. 

Unfortunately, many auto dealers and automotive advertising agencies have been operating with the false sense of security that the people aren’t as important as the technology and/or the processes that they have applied to replace them.   That is as untrue today as it was yesterday. People still like to do business with people that they like and human nature has survived on the world wide web.  The real solution for auto dealers forced to operate with fewer sales people and service writers is to train them in the use of the new technology, however, not at the expense of training them in understanding human nature and proven old school best practices to sell a car.

New technologies and automotive advertising applications include training solutions that offer efficiencies similar to other sales and service processes that have been applied to reduce expenses for auto dealers.   However, even the best training system can’t teach someone to be a nice person and/or to place their customer’s interests ahead of their own.  These applications must be coupled with people skills that are best hired vs. taught and they start before the sale or even the hiring of the sales person or service writer ever begins. 

Internet based applications like Hire The Winners help human resource departments sort through applicants in the hiring process.  Their focus is on personality traits and people skills surfaced in a series of videos posted on a site that is linked to help wanted ads.  This screening process allows the auto dealer to determine how the applicant will react to various real world scenarios in the sales and service process.  Applying this filter before investing in training and lost sales opportunities caused by a bad hire provide an R.O.I. that can be easily verified with improved employee retention, C.S.I. / S.S.I. scores for the dealership and incremental increases in sales and service productivity by a well screened employee.

Similar advantages in training during the sales and service process can be applied by applications like DealerMouth that allow sales and service staff to promote themselves through their own websites hosted – and monitored – by the auto dealer to promote best practices.  This ongoing training by senior management compliments the desire by the automotive advertising agencies to extend the reach and frequency of their online automotive advertising messaging beyond the auto dealerships websites and or third party automotive advertising platforms.  Training by example is a proven practice that can be applied on the internet super highway in the virtual showroom much like it used to be applied in brick and mortar facilities.

Newly developing applications focused on enhancing the sales process with integrated training components are also in development.  Applications designed for kiosk, desk top and even mobile platforms promise to support sales and service staff before, during and after the buying and shopping experience for customers.  Providing sales people and service writers with best practices and word tracks to enhance the customer experience during their sales and/or service presentation will empower the staff by offering them relevant information to help the customer make a buying decision.  In addition to increasing their individual productivity on a real time basis, there is a residual benefit of training the sales and service writer who will be better able to apply and retain the information built into their more consistent presentations to their customers.  

Automotive advertising agencies are tasked with evaluating new technologies and automotive advertising applications to provide more for less for their auto dealer clients.  The presumption that these technologies can – or should – replace people in the process is misguided if it doesn’t increase the productivity of the people that remain.  Training will increase the R.O.I. that auto dealers receive from their staff.  More importantly for automotive advertising agencies is that training will directly impact the auto dealers bottom line which is certainly part of the job description for automotive advertising agencies in today’s challenging auto industry.       

Automotive Repair Training

If you’re looking for automotive training, is to obtain and begin the exciting career in automotive technology you need technical or vocational schools to find the right courses. Automotive training may be key to acquire automotive education and certification, if you are interested in becoming an auto mechanic, engineer, manager, or auto parts worker.

To measure the performance and efficiency as the engine that moves down the street, in the modern world of cars operated by electronic systems and complex computers. By using electronic equipment and computer-based reference, students in training schools should be able to develop automotive skills as a technician in order to diagnostic high technology. The most challenging and rewarding in parts of the automotive training program is to be able to diagnose the source of the problem quickly and accurately.

Before registering, students who want to come along automotive vocational training should be developed well and has a math and science skills of physical intelligence. It is important to review the automotive training curriculum to ensure that your school will offer training certification Automotive Service Excellence (ASE) is the same as with any educational curriculum.

And also, the potential for automotive technicians must understand that most employers pay for their service technicians based on productivity. You may want to consider the option to become an independent business professionals after graduation.

After their automotive vocational training, students can return to continue education courses and credits to keep track changes on the computerized diagnostic systems, equipment and other technology-related automotive.
Training in automotive technology often leads to an interest in related fields such as auto body repair or improvement of automotive and diesel.

Automotive Engineering Jobs

Knowledge Requirements
Automotive engineering encompasses mechanical and structural engineering and requires those working within the field to apply the principles of several scientific disciplines. These include physics, structural design, and materials analysis. Automotive engineering jobs also require a strong understanding of manufacturing principles and mechanical system design and operation methods.

These engineers may also need to be knowledgeable in several other areas of engineering, including safety, power, electronics, and software. Many engineers working in the automotive field will specialize in a particular area, allowing them to become experts in their realm. This often results in higher pay and better job security.

Project Leaders
Some of the most well educated, experiences, and skilled automotive engineers are those who are able to oversee projects in new business or product development. These automotive engineering jobs are responsible to leading a design, engineering and manufacturing team that take new products from conceptualization through production. Such engineering roles are highly compensated in the marketplace and also require candidates to have strong “soft” skills in addition to technical know-how.

Communication and leadership are among the soft skills necessary for engineers to be successful in overseeing team-based automotive engineering development projects. While the job market is jam packed with highly skilled technical engineers, it is a wide open playing field for those with a more well-rounded skill set.

Specialties in the Field
There are a number of specialized automotive engineering jobs to be found in the field. These positions may focus on a particular kind of system, structure or function of vehicles, or it may be a certain subset of vehicles.

For example, an automotive engineer may specialize in the design of vehicle bodies, in which case he or she would be required to possess superior knowledge of structural design principles. Or, the engineer may specialize in the development of guidance or navigation systems, in which case he or she would need to be quite knowledgeable in computer science and software applications.

Those engineering jobs that specialize in vehicle subsets may include the design, development, and manufacture of passenger or commercial, land-based transportation vehicles. The engineer may be an expert on passenger or transportation trains, motorcycles, school or public transit buses, passenger cars, or military transport vehicles.

Regardless of the area in which the engineer specializes, he or she may also be an expert within that particular subsector of the automotive engineering field. This means that there are highly knowledgeable engineers who are able to design and develop new components, structures and systems for a specific kind of vehicle. For example, there are automotive engineering jobs that work only with the guidance systems found in military transport vehicles.

How to Invest in the Right Automotive Tools and Automotive Equipment

If you own or operate an automotive service center, then you know the importance of keeping costs low. Not only is this important to you, but in a day where fuel costs are rising, and insurance premiums aren’t getting lower, this is even more important to your customer. Car owners that are looking to have their vehicle serviced are doing so in an economy today that is tough. What they want and need from a good service center is low costs, quality parts, and mechanics that can get the job done right the first time. An auto service center is only as good as its reputation, and this is an industry where the stigma of con artists hoping to make a quick buck is high. You don’t want that to be you if you want your service center to be busy. You are in the business of making people’s lives easier, by providing quality service that keeps their vehicles safe, and their wallets in good shape. How you do this is by investing in the right automotive tools and automotive equipment to keep your costs down. When your costs are down, you can pass those savings on to your customers who will not only keep coming back to you, but send you everybody they know as well.

Customer satisfaction starts with having the right automotive tools. Investing well in these tools is the most important start to increasing your customer satisfaction. You will keep a large client base and a busy shop by ensuring your mechanics are superior, and are using superior tools and equipment. The best way today to find superior automotive tools and equipment is by shopping online and comparing prices. You don’t always want to go with the lowest costs, as very often these costs translate into poor quality. You want a parts and equipment provider that has stood the test of time in both of the same things that are important to you, quality AND cost.

There are a number of different automotive tools and equipment you will need in your service center. Investing well will go a long way towards keeping your shop open and busy. When you buy the wrong tools, or order poor quality parts, your business will suffer. Items such as auto lifts, air compressors, lubrication, wheel balancing, tire changers, and service and exhaust equipment just to name a few. The most popular forms of auto lifts are two posts, although you can purchase four posts or mid rise or turf products as well. Safety standards will be ensured by the manufacturer. Air compressors can be run on either electric or gas power, and in some cases diesel. These are just a few of the examples of standards to look for when purchasing automotive equipment.

When you are shopping online for automotive tools, you want a supplier with a wide range of product choices in each of these categories. This will enable you to choose the quality you need and want to run a successful service center. Distributors that offer minimal choices may give you the best deal, but they may not give you the best product. You also need a distributor that has stood the test of time in their business. Businesses that have only been open for a few years may not have the quality standards you seek. At the end of the day, when you buy automotive equipment, you are buying equipment that will keep others safe on the road. It is an investment that will lead to your long term success.