automotive draw


Finding the Best Local Automotive Services and What to Expect

Posted on June 12, 2019 in Uncategorized

Everyone has heard at least once in their lifetime that their vehicle needs to be serviced. Typically, those simple words strike with such force that it may feel like you have been punched in the stomach. Instantly, your mind rushes to the amount of money that is currently in your checking account, and you worry about how much this particular service is going to set you back. Not all automotive service experiences should result in this reaction.

During any given year, you should keep your car regularly serviced in order to prevent disastrous consequences. For instance, every 6,000 miles, you must get your oil changed. If you fail to do this, you run the possibility of gumming up your motor and having to replace the entire motor at a price that it would cost you to get your oil changed regularly for an entire year. In addition, you should also have your tires rotated every 6,000 miles or so and have your front end adjusted regularly. By taking these preventive measures, you will not only reduce your fuel costs from month to month, but you will also avoid regular, expensive, and unnecessary car repairs.

Even though these are just a few of the car issues that have to be checked regularly, it doesn’t mean that you can’t find an automotive repair center that you trust where you will be well-treated. Automotive services are plentiful in most large cities, and they usually even be found on every other street corner. Most technicians are aware that being without your car for any amount of time can be throw off your entire daily routine. Finding ways to get to work, to pick up the kids, and even to go to the grocery store can be difficult. As a result, it’s very important to find an automotive service center that understands these problems and helps you find a solution to them.

Many companies offering automotive services have vehicles that customers can borrow in order to function in their normal daily capacities while their vehicles are being repaired. In some situations, service centers will drop their customers off wherever they need to go in order to keep their routine intact. Therefore, it is important for you as a consumer to not simply go to the first automotive service center you see.

There are plenty of great automotive services, but when it comes to your car, don’t hesitate to shop around and find the one that is proud to call you their customer. Ask around, read reviews, and decide which automotive service center is best for your car. Then, keep your vehicle up to date so that when you hear that your car needs service, you won’t instantly think about how much it’s going to cost you. Your car will thank you for it!

Importance of Social Media Management For Automotive Dealers

Posted on June 8, 2019 in Uncategorized

The need to monitor automotive dealers’ brand image online is increasingly imperative, as 75% of new vehicle buyers in 2008 used the Internet during their buying process. According to J.D. Power and Associates Automotive Internet Roundtable report, investment in high-quality digital and social media content is essential to change customer perceptions of a brand, as well to raise brand awareness and consideration levels. Social media is the latest and the fast growing marketing and communication tool online.

Social media marketing improves automotive dealers’ online reputation through building close rapport with the existing as well as potential customers. The points below discuss why social media management is important for an automobile dealer’s online marketing strategy.

Happening marketing tool

It is evident that social networking online has brought a drastic change in how we communicate online. Many of us have at least one user account in websites such as Twitter or Facebook. For this reason, many of the perceptive marketing companies are using social media to reach the customers in a ‘friendly’ tone and set an impression. As car buyers are more online savvy, automotive dealers have a great opportunity to spread out the word more easily.

Builds reputation

Auto dealers can improve their brand’s reputation by establishing their presence on social networking sites particularly by targeting the vehicle buyers. Creating profiles and fan pages often increases opportunities to interact with prospective buyers among the social media users. Car dealers can share promotional information such as photos, offers and service details with the existing consumers. Social media helps to spread this information among the people connected to those customers and increases the visibility and response.

Two-way communication

Social media is the communication platform that has interaction and information sharing as the fundamental theme. It lets consumers directly give their reviews and dealers in turn can communicate with the customers by responding on social networking sites. Feedback received helps in improving the service and performance. It is a win-win situation for both the consumers and car dealers. Dealers benefit from the existing customers spreading positive information with other prospective buyers voluntarily while consumers gain valuable information that may not be available otherwise.

Pinpoint Target market

Businesses can accurately target their potential customers with the help of their profiles on the social networking sites.

This makes easier to sieve through the large masses and save the marketing and advertising expenses that they usually spend on the much wider segments in traditional advertising.

Provides competitive edge

Car dealers can have a competitive advantage by maintaining a loyal customer base with the help of social networking media. There is a good marketing opportunity to car dealers with social media, which allows them to promote their services, cars and other related content on social networking platforms. It makes the dealer more accessible to its customers, which differentiates the dealer from the competitors.

Social media marketing strategies are becoming popular among many businesses and auto dealers are no exception. It has become an essential marketing tool to amplify your online presence and to improve business.


Automotive Air Conditioning Repair – Car Air Conditioning System Parts

Posted on June 6, 2019 in Uncategorized

It’s always a pleasure to enjoy the fall of cool air on our body especially during hot summers. So you can attend marriage or any other personal functions or meetings with your face radiating beams of freshness. A powerful car air conditioner could greatly bring down the weariness caused by long drives especially automotive air conditioners in many cars which would be the dream cars of today’s youngsters.

However, automotive air conditioning is always not a standard addition provided in a car. Cars manufactured before 1940 lacked the feature as it was not invented by then. Gradually several enhancements were done to the system. The repair requires a trained professional’s help. People curious to get to know the bottom of things may attempt to do some repairs by themselves exercising caution.

In small air conditioned cars, there may be a slight drop in pick up of the vehicle but this will not be the case with big cars.

The Standard Parts of Automotive Air Conditioning

The automotive air conditioning system comprises seven major parts.

These parts are:

1) Compressor – As heart is to the human body, so is compressor to the AC system. It is basically a pump connected to the engine whose chief function is to compress the refrigerant from the evaporator coils and the compressor, or “the heart of the system,” is a pump that is attached to the engine. Its purpose is to compress and transfer refrigerant gas. The compressor has both an intake and a discharge side.

2) Condenser – It functions very much like the radiator and will most often have a similar appearance. The purpose of the condenser is to radiate or to give away heat, so whenever the AC is switched on condenser must have good supply of air for cooling purposes.

3) Evaporator – Its chief duty is to absorb heat. Besides getting rid of heat from inside your vehicle, it is also responsible for dehumidifying the car. In order to regulate the temperature of the evaporator, pressure introducing pressure regulating devices like orifice tube is necessary

4) The receiver is used in automotive air conditioning systems that employ thermal expansion valves as pressure regulating devices to ensure that this pressure regulating device receives the liquid refrigerant that it needs in order to function. In order to do so, it must separate gas and liquid.

5) The accumulator is used only on automotive air conditioning systems that have the orifice tube as the pressure regulating device, and its main function is to store surplus liquid refrigerant. In doing so, it prevents any liquid from entering the compressor, which could be detrimental to the system.

In spite of the modern advancements that have been made in the automotive field since the introduction of automotive air conditioning, it is still possible to maintain your own system even if it is an olden day style.